How Is It Happening Now and How Can It Be Done Better
New Internet technologies have turned our lives 180 degrees. Many people have moved their jobs online. There are new types of income that did not exist before.
Bloggers have taken the first places in terms of earnings. These are people who maintain their page on the network, or a channel, or a website. For his subscribers, the blogger is an authority in a certain area, his opinion is listened to, his thoughts are quoted. A blogger can promote a business through his account, or he can turn his blog into a business.
A blogger will be able to earn when he has a large audience. The more thousands of followers subscribe to a blogger, the more his earnings will be. To make your site and promote it, you need certain knowledge and skills. It is much easier to start your own page on the social network and use it to promote your business.
Let’s look at the example of Instagram, it is very popular among bloggers. If you have an audience of several thousand subscribers, advertisers will notice you. But for this you will have to make a lot of effort and invest money in your advertising. Subscribers do not fall from the sky, they must be attracted. Then advertisers will pay you for advertising and you can earn good money.
Here another danger awaits the blogger. Due to political events in February 2022, all platforms owned by Meta were blocked in Russia. We have all seen how influencers rush from one platform to another, hoping to win back their audience. For many, this did not work out for various reasons.As a result, more than half of the users lost their income. These were not only opinion leaders. Businessmen, lawyers, tutors, all those who attracted clients through social networks lost their income.
Let’s summarize the above:
- you can earn a lot in social networks;
- for this you need to invest in advertising and attract a large audience;
- the audience must be retained;
- the advertiser himself decides how much to pay the blogger;
- both the blogger and the entire social network as a whole can be blocked at any time.
All this applies to any web2 platform.
Can web3 change this situation? Let’s look at the example of the Solcial social network. Its launch is planned for the near future.
Let’s start with the fact that this social network is built on the blockchain.
What does this give us?
- it cannot be blocked, since there is no single control and data storage center;
- your account cannot be blocked for the same reason;
- you can freely express your opinion without fear of persecution, since your personal data is not needed for identification on the network. Only crypto wallet. You are completely anonymous online;
- you can not be afraid of censorship, your content will not be deleted on someone else’s instructions.
This is about security. And what does it give us in terms of monetization?
Upon registration, Solcial gives away 1 million tokens to each user. Its starting price is $1. User tokens are internal social network tokens in the Solana blockchain.
You, as an influencer, can only give access to your content to users who buy a certain amount of your tokens from you.This way your fans not only get access to your exclusive content but also invest in you.
You will have 3 subscription levels. 1st can be made free. 2nd and 3rd levels — content that you need to buy. Your new 2nd and 3rd level subscribers will have access to it from the moment they purchase a subscription (only new posts), and in the 1st level, the entire history of your content will be visible.
As your popularity grows, the number of people who want to buy your token will grow, and the price of the token will also grow. Fans who bought your token will earn with you. They get a double benefit: they have access to the personal content of their favorite blogger and earn with him.
In web3, an influencer is not only an endless advertisement, it is a real opinion leader.
In my opinion, all comparisons are in favor of web3. What is your opinion?
